When Gerson Zevi came to the Studio, they wanted us to help them share their passion for art with the world. They were retailing high-quality are, and we needed to figure out a way to provide the best experience to users as possible when viewing the art. We began a project to recreate the feeling you get when you're viewing a piece of art in a gallery.jump to completed project images ↓
We talked with Gerson Zevi for nearly a month prior to building the site. We wanted to have deep level of understanding about who they were, how they wished to approach putting their content forward, and so on. We established an outline for the key pieces that needed to be completed. They were:
With that in mind, we designed the key pages such as the home page, the gallery view, and the single product page. As we wrapped those up in roughly two weeks, we reconvened, reviewed our goals and checkpoints for the designs, and revised them accordingly.
After a one month planning process, we moved forward to building the actual site.
We talked with Gerson Zevi for nearly a month prior to building the site. We wanted to have deep level of understanding about who they were, how they wished to approach putting their content forward, and so on. We established an outline for the key pieces that needed to be completed.
Creating the site was no small task. It seems that the more minimal we made the site, the more detailed in minutia the backend work became. We needed to correlate many objects, such as curators to artists, artists to work, shows to curators, work to shows, and so on. To be able to display and communicate something so intricate in a minimal form required tons of programming hours.
We built the data structure in the backend prior to starting work on any of the actual frontend pages. This allowed us to work with real data, as well as for Gerson Zevi to get a feel for how to use the system properly. With Advanced Custom Fields and the Shopp plugin for WordPress, they were able to quickly get content in place for us to manipulate.
We built the home page first, and the shifted our sights to the single art work page. The page itself had three views developed – In room mode, standard mode, and full view mode. We enabled these various modes on all devices, meaning that purchasing from a tablet or using an iPad for a display at a show was not only feasible, but built into the model. We also decided that it would be a wise idea to build in keyboard and touch navigation to easily peruse the galleries just like you would in a physical venue.
It was also decided after much testing that sales increased if we developed a UI that hid itself until the mouse moved. It allowed the user to focus on just the art, and removed any feeling of, “Hey, you should buy this.” Ultimately, that’s what Gerson Zevi was about – l’art pour l’art. And, for the rest of the development and design of the site, that was the approach we used – and, it gave a beautiful result.
By the time we had finished, we were able to stand back and smile at our accomplishments. We had developed an entirely custom viewing platform for users in a rather short time frame for such an undertaking. We launched on time, within budget, and with an extremely happy client.back to top ↑