Unveiling new 13 Spade prints: Cold tone/Warm tone

Unveiling new 13 Spade prints: Cold tone/Warm tone

The story behind the prints

Let me apologize in advance for the length of the story behind the poster, but these have been long in the making.

I’ve been playing guitar for a little over 8 years now (and I’ve become really skilled… or not). Right when I started playing guitar, I also started to be passionate about the gear my favorite guitar players were using. That’s when I learned about tube amplifiers and solid state amplifier. Right after that, I learned about their price, and ended up buying a solid state Marshall amp, and focusing on buying a cool guitar instead.

The year after starting to learn guitar, I also started to study industrial and product design. This is probably what educated me to appreciate the beauty of objects sometimes designed solely for industrial purposes: big industrial fans, factories, product building chains (think about car factories), computer chips, etc.

That’s also the year when I started to discover the beauty of grunge music: Nirvana, Sonic Youth, Pearl Jam, etc. Nirvana naturally led me to Foo Fighters, even if it was late. The Foo Fighters ended up leading me to this release, which cover has been designed by the immensely talented folks at Invisible Creature. I put my hands on this album when it came out, and forgot about it for a while.

Foo Fighters - Echoes, silence, patience & grace cover (designed by Invisible Creature - All rights reserved)

Foo Fighters - Echoes, silence, patience & grace cover (designed by Invisible Creature -  All rights reserved)

Then, last year, as we geared up to get the 13 Spade collection ready,  I saw that cover art again. And then I came across the image below:

SAoS - Old vacuum tube advertising, live traced

And then, I found the National Valve Museum. Which has stuff like this on file:

Old vacuum tube box

Being a sucker for vintage stuff like this, and because the strange complexity of their inner filaments and components combined with the tiny scale, I decided I absolutely needed to do a tube based poster. I reached out to Allan, who’s the man behind the impressive, massive and meticulously organized collection at the National Valve Museum in order to get reference photos, which he kindly provided.

Vacuum tubes reference photos

Then, I set out to try to conceptualize something… and failed. Then work and life happened, and we moved on to other concepts for the 13 Spade first series of posters.

A few weeks ago, the holidays were giving me the perfect excuse to do some more “personal” work again (especially since Project 52 was on hold). So I started drawing again. My first intention was to draw/trace the tube, and then to ink it digitally.

The drawing:

SAoS - Tube drawing attempt #1

The digital inking attempt:

SAoS - Tube drawing attempt #1 - Digital inking

This one obviously failed because my drawing was way too crude (on this topic, I’d recommend reading Von Glitschka’s Vector Basic Training! More about this soon). I made a second attempt:

SAoS - Tube drawing attempt #2

SAoS - Tube drawing attempt #2 - Digital inking

I deem this 2nd attempt as failed as well. I don’t know why, but this just wasn’t hitting home. So I decided to scrap this altogether and to use another technique I’ve learned on the GoMediaZine to digitize and vectorize the tube, starting from the picture Allen provided for me:

EL34 vacuum tube - Picture by the National Valve Museum - http://r-type.org/exhib/aaa0014.htm - All rights reserved

The result was much more satisfying to me:

SAoS - EL34 vacuum tube - 3 colors

Not only was it closer to what I was envisioning in terms of details (even the sweet vintage type and logos made it), it was also much cleaner in a way. After further refinements (and a halftone treatment) and the selection of my color palette, I was finally ready to start my texture magic.

SAoS - EL34 vacuum tube - 3 colors - Vectors SAoS - EL34 vacuum tube - 3 colors - Vectors - Halftone treatment

Once Warm tone was done, I decided that a sister print pointing out the difference between tube sound and transistor (solid state) sound was in order. And that’s how the diptych is born. The awesome Homestead font by Luke Lisi was just a perfect fit, even though I was hesitating at some point for the Cold tone type treatment. You can follow the steps of my progression through the design process starting at this Dribbble shot and by following the rebound stream.

A special thank you to…

I would like to take the time to thank Allan Wyatte, the man behind the National Valve Museum.

The National Valve Museum - http://r-type.org

Without his willingness to share the high resolution EL34 picture for free, this crazy idea would have never happened. Or at least, the result wouldn’t have been the same. His efforts to build the Museum are just incredible, and he’s done an amazing job at collecting, photographing and sorting all of these references. And since we donated some money and purchased the Museum’s DVD, maybe there’ll be other tube themed prints, who knows…

The prints

Cold tone

SAoS - 13 Spade - Cold tone

SAoS - 13 Spade - Cold tone - Detail

SAoS - 13 Spade - Cold tone - Detail

SAoS - 13 Spade - Cold tone - Detail

Warm tone

SAoS - 13 Spade - Warm tone

SAoS - 13 Spade - Warm tone - Detail

SAoS - 13 Spade - Warm tone - Detail

SAoS - 13 Spade - Warm tone - Detail

Thanks for following this in its entirety! We’ll let you know as soon as these are added to the shop (requests/willingness to pre-order could speed up the process).

What are others saying?

  1. Will said:

    Theses are pretty bad ass. I will be ordering set. Nice work man!

    on January 4, 2012 at 10:11 AM
    • Simon H. said:

      Thanks Will. And yeah, if people would be interested to order them, please just comment below saying so. I think we need 15 people to say so. We’ll probably put a pre-order page up passed that bar.

      on January 4, 2012 at 1:13 PM

Continuing the Discussion

  1. The Cold tone/Warm tone diptych made it on Abduzeedo – Studio Ace of Spade

    [...] Our Cold Tone/Warm Tone print diptych made it to Abduzeedo’s Daily Inspiration #1023. We’re incredibly proud of that as it’s been quite a while we haven’t has that honor. [...]

    January 5, 201210:22 AM
  2. January 2012 Studio update – Studio Ace of Spade

    [...] unveiled new prints for 13 Spade, Cold tone and Warm tone. We’re also working on expanding the line with other prints from us and [...]

    January 20, 201211:34 AM
  3. March 2012 in review – Studio Ace of Spade

    [...] Studio, we’ve decided to completely rethink how we manage 13 Spade, our print store. Expect new prints, amazing guests artists, all packaged in a new visual experience. ETA: roughly 3 months. [...]

    April 10, 201211:12 AM
  4. 13 Spade, reborn! – Studio Ace of Spade

    [...] Cold tone/Warm tone is a print diptych celebrating the strange beauty of vacuum tubes. The complete story behind the prints is on the Studio Ace of Spade blog. [...]

    June 5, 20129:01 AM
  5. A 13 Spade Giveaway! – Graphic design tutorials, freebies, & advice by working artists and designers. | GoMediaZine

    [...] Cold tone/Warm tone is a print diptych celebrating the strange beauty of vacuum tubes. The complete story behind the prints is on the Studio Ace of Spade blog. [...]

    June 6, 20129:13 AM
  6. Free Poster Giveaway from 13 Spade - Comment to Win! | Valleys In The Vinyl | Textures, Inspiration, and Exploration

    [...] -Designed by Simon Hartmann & Jon Savage | Learn the Backstory [...]

    August 28, 201210:55 AM

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