How we delivered
In short, Fletcher Drive is gearing up to be a force to reckon with in online comedy. Fletcher Drive will be a web series about three roommates who have a love-hate relationship with reality. Needless to say, this is a project we were extremely excited to being working on. From their about page:
The show has absolutely zero limitations on the direction it can go. Literally: the sky is the limit. From zombie apocalypse fortification to full blown shake weight parties, Fletcher Drive will grab your attention and not let go. These episodes were carefully designed to make you re-think your views on love, reality and your definition of pure happiness. Paddy, Julie and Robert, with the help of their friends, will make you realize what you have been waiting for in a web series.
The wonderful folks from Fletcher Drive came to us needing several elements of work:
- A solid brand to represent themselves
- A flexible website with extensive blogging capabilities
- Social Media Integration with the website
With these goals in mind, we began designing.
As with any web project, we started with the branding. Fletcher Drive had asked that we integrate a dark red into the design. Combining that with our ideas for a geometric and simplistic branding, we quickly narrowed our options down. The finalized brand uses two forms: a clean and a grunge version.
After the branding was wrapped up, we proceeded to work on the web side of things. Fletcher Drive again re-iterated their love for clean, geometric design. As before, we felt that their brand would be served well to move in a direction with some texture involved. The final result of their homepage:
We absolutely loved working with Fletcher Drive on this project. Check out the final product at http://fletcherdrive.net.
