How we delivered
In no way is Studio Ace of Spade affiliated with a political party, and the work presented here does not represent the views of Studio Ace of Spade regarding candidates or political views.
Dave Schrock-Shenk, a long time resident of Goshen, Indiana, came to the Studio with an interesting situation. He wished to run for city council and the primary was occurring in less than a month. Never having run for office, Dave had little branding or materials prepared for the campaign and was running against a twenty year incumbent.
In the Studio's opinion, Dave had an opportunity to set himself apart from his competitors in terms of design, innovation, and ideas. We worked with him over the course of a week to develop branding, a website, and print supports for his message. After performing market research in the area, it was discovered that the most effective slogan for the campaign was "Vote Dave" based on the response of the direct marketing.
Shortly thereafter, the website was deployed with the branding and message attached. Flyers and street signs were then distributed quickly, directing people to the website for more information. Interest in the campaign quickly spiked as the town was buzzing asking, "Who is Dave?" The campaign was extensively effective in sparking interest surrounding it.
More than anything else, we were careful to allow Dave to use his personality in the campaign materials. His attitude and ideas were what propelled the branding and design behind the campaign.
We brought forth Dave's political beliefs, and helped him shape them in a way that was understandable to everyone. A phrase that he used in some of his campaign material helped guide us in our choices:
We do not face civil war in Goshen. Hopefully, we do not face an election season that includes questioning each others sanity, patriotism and moral fiber.
However, we do not all have the same vision for what we want our city to be, nor what we believe it can be. We sometimes struggle to talk with each other in a way that allows a collective vision to emerge for how we will live together, and what kind of community we will build with our collective resources of time and energy and money.
A testimonial
"Studio Ace of Spade designed a website and other campaign materials for my recent run for the Goshen City Council. Their performance was outstanding on a number of levels. They sat with me and my campaign team during a number of early brainstorming session, then captured the essence of my message and created a very effective card to hand out in door to door campaigning. They did background research on political websites, then created a website that was visually appealing, and very accessible. They researched options for sourcing yard signs and mailers, and presented me with both local and national sources. They combined beautiful visuals with technological proficiency. Studio Ace of Spade is not only conversant with current trends in technology and design, they are doing groundbreaking work in both. It was a pleasure to work with them, and a pleasure to recommend their services."
